Шаблоны писем для гостевого блоггинга могут помочь в повышении узнаваемости бренда и улучшении SEO-показателей. В статье представлены шаблоны писем с предложением гостевых публикаций и идеи контента для блога. Здесь же можно узнать, сколько нужно платить гостевому блогеру.
Гостевой блоггинг может быть очень эффективной тактикой контент-маркетинга для компаний, как B2B, так и B2C секторов. Если все делать правильно, гостевые публикации могут помочь вам повысить узнаваемость бренда, улучшить SEO-показатели и привлечь на сайт большой объем целевого трафика. Известен случай, когда один стартап меньше чем за год увеличил свой ежемесячный трафик с нуля до пятизначного числа, именно благодаря использованию маркетинговой стратегии гостевого блоггинга.
Однако убедить владельца стороннего блога принять вашу публикацию может оказаться делом непростым, если у вас нет яркого, выделяющегося письма, эффективно подающего ваш гостевой пост и заметного даже в переполненном почтовом ящике. Ниже вы найдете несколько проверенных тем для таких писем, а также шаблоны сообщений для ваших кампаний по размещению гостевых постов.
Гостевой блоггинг (или размещение гостевых публикаций) — это тактика контент-маркетинга, включающая в себя написание и публикацию статей на сторонних сайтах / в блогах. Гостевой блоггинг обычно размещающих гостевой контент (поскольку это способствует поддержанию интереса аудитории), так и самим блогерам, предоставляющим гостевой контент (они получают дополнительную платформу для продвижения своего бренда). Как правило, гостевые блогеры пишут контент для сайтов и близких по тематике блогов, чтобы:
This is [Your name] from [Company name], and I’m dropping you a line to see if you’re accepting new guest bloggers. I write about [topics] and thought an article about [relevant topic] would be a good fit for your blog.
Here are some examples of my latest guest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
The post will be 100% original, written just for your blog, and will not be posted elsewhere. I would appreciate an author bio with a live link back to my site. If you’re interested in this cooperation, please get back to me.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m reaching out to check if you are accepting content from guest contributors on [Blog name].
We are trying to establish ourselves as a helpful, trustworthy brand, and we think the best way to do that is through quality content. We’ve already been featured in some respectable publications like [Example 1], [Example 2] and [Example 3], just to name a few.
If you do publish content from guest authors, I would love an opportunity to be one of them. Here are some topics that I could cover:
[Topic 1]
[Topic 2]
[Topic 3]
I don’t mind discussing additional topics if you don’t think these are a good fit for your audience.
Looking forward to your thoughts,
[YOUR SIGNATURE]
I’ve got a great idea for a post that I believe would do well on [Blog name]. Are you looking for more contributors to write for your blog right now? If so, I’d love to send some original content your way.
I’m already writing regularly for [Blog name 1], [Blog name 2], and [Blog name 3]. Here are a few of my latest posts:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Let me know if you are interested – and I’ll send you some topic ideas.
Thanks,
[YOUR SIGNATURE]
[Your name] here from [Company name]. I’m a huge fan of [Blog name], and I’ve really been enjoying your writing. In fact, I accomplished [whatever you accomplished] from reading your blog post: [link to their blog post].
I know you’re busy, so I’ll be quick. I’m reaching out because I had some ideas I think the [Blog name] audience would love, and I was wondering if you’d be open to a guest post. Here are the topics I could write about:
[Topic 1]
[Topic 2]
[Topic 3]
To give you an idea of my writing style, here are some of my recent posts:
[Blog post link 1]
[Blog post link 2]
Thanks for your time and consideration! I can’t wait to hear back from you.
Cheers,
[YOUR SIGNATURE]
My name is [Your name]. I know you probably receive tons of emails every day, so I’ll keep it short.
I see that you publish some really great content about the topics like [topic 1] and [topic 2]. I am writing a well-researched, data-driven, and in-depth blog post on [topic] which might be a great addition to your blog.
Here are a few samples of my recently contributed guest posts to other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
Do you mind if I send you the draft so you can see if it’s a good fit for [Blog name]?
Looking forward to hearing from you.
Thanks,
[YOUR SIGNATURE]
My name is [Your name], and I’m the content creator at [Company name].
I noticed you have amazing contributors on [Blog name], and I was wondering if you still accept guest bloggers.
It’s great that you only work with unique and valuable contributions. In fact, I am ready to keep up that standard. To give you an idea of the quality I can bring to the table, check some of the posts that I have written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
If I look like someone you can accept as a contributor, I’d love to write a post on any of the following topics that I believe could be a perfect fit for your blog:
[Topic 1]
[Topic 2]
[Topic 3]
Whichever topic you choose, I’ll be happy to write well-researched content, supported with facts, stats, and screenshots.
Let me know what you think. I’m excited to hear back from you!
[YOUR SIGNATURE]
I was researching about [topic] this afternoon and stumbled upon [Blog name] – a great collection of high-quality articles.
I am reaching out to you because I’d love to contribute a guest post to your blog. Below are the topics on which I can write a well-researched post:
[Topic 1]
[Topic 2]
[Topic 3]
I promise to fill the piece with solid points and actionable tips. I contribute regularly to blogs like [blog 1], [blog 2], [blog 3] and many more.
So, which of the above topics do you think I can write about? Let me know and I’ll be sending you the draft as soon as possible.
I look forward to hearing from you soon.
[YOUR SIGNATURE]
I’m [Your name], and I write at [Your blog]. I’m also a regular contributor at [blog 1], [blog 2] and [blog 3].
I’ve been following [Blog name] for quite some time now, and I have even mentioned your article about [article topic] on this piece I’ve written [link to your post that links to them] a while back.
Anyway, I’m writing to you because I’d love to contribute to your blog if you’re still open to new guest authors. I’ve been brainstorming some topics that I think your readers would get a ton of value from:
[Topic 1]
[Topic 2]
[Topic 3]
If you want me to write about an entirely different topic, I will be glad to do so as well.
I appreciate your time and really look forward to working together.
Cheers!
[YOUR SIGNATURE]
I’ve been an avid reader of [Blog name] for some time now, and I enjoy reading your blog on a regular basis.
Recently I’ve been researching an idea for a blog post about [topic] – and then I thought that this could be a great contribution for your audience. I’ll make sure the piece overflows with information that can’t be found anywhere else.
What do you think? Should I write it up and send you a draft?
For a glimpse of my writing style, check out some of the guest posts I’ve written for other blogs:
[Blog post link 1]
[Blog post link 2]
[Blog post link 3]
I look forward to hearing from you soon.
Best,
[YOUR SIGNATURE]
My name is [Your name}, and I blog at [Your blog name]. I’m a regular reader of your blog since your content is mostly related to mine.
I don’t know if you like the idea of blog collaboration. Our blogs share the same interests and audience, and I believe we could make the best of that opportunity.
Does the idea of guest posting sound good to you? If so, I’d love to contribute a piece to your blog, and I will also be glad to see you contribute to my blog anytime.
Let me know if that is something you might be interested in. Either way, keep up the excellent content, [Blogger’s name].
Best,
[YOUR SIGNATURE]
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Чтобы успешно вести гостевой блог, у вас должны быть Правила Гостевого Блоггинга, перечни блогов и блогеров. Вам необходимо указывать краткую информацию о гостевых блогерах, ссылки на их блоги и аккаунты в социальных сетях, а также названия публикаций.
Гостевой блогер – это автор, который пишет для вашего сайта или блога. Стоимость услуг гостевого блогера можно привязать к количеству времени, которое он/она потратил на поиск/написание материалов для вашего блога.
Гостевой блог – это блог, автором в котором выступает кто-то, не связанный с вашей организацией. Такого рода контент используется, как правило, для увеличения охвата аудитории.
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