Высококонверсионные шаблоны реферальных писем для B2C помогают привлекать новых клиентов и повышать конверсию. Реферальный маркетинг — эффективный и экономичный инструмент для роста бизнеса, основанный на рекомендациях и стимулировании пользователей.
Результаты многочисленных исследований подтверждают, что, выбирая любой товар или услугу, покупатели руководствуются рекомендациями. Более того, 83% довольных и счастливых клиентов готовы рекомендовать соответствующие товары или услуги своим друзьям или родственникам (но фактически дают такие рекомендации только 29%, поскольку остальных просто никто не спрашивает и не дает возможности рекомендацию предоставить).
Именно поэтому реферальный маркетинг является бесценным инструментом для развития бизнеса и обеспечения роста выручки. На самом деле, реферальный маркетинг (который также называют маркетингом сарафанного радио) является одной из древнейших и, в то же время, одной из наиболее эффективных и экономных маркетинговых стратегий, которую можно применять, как в сфере B2C, так и в B2B. Вот несколько причин относиться к реферальному маркетингу, как к важному инструменту, а также 10 реферальных шаблонов электронной почты, которые вы можете использовать в ваших собственных кампаниях реферального маркетинга.
We’re excited to share that [Brand’s Referral Program Name] Referral Program is launching really soon!
With [Referral Program Name] the friends you refer to Brand.com get 20% OFF their first purchase, while you get 20% of their first purchase credited to your [Referral Program Name] account. You can then use your credits towards more purchases at Brand.com.
There’s no limit on the number of friends you can refer, so you can invite all your Facebook, Instagram, and Twitter friends and practically SHOP FREE at Brand.com!
Please check back or join our mailing list to be notified of the launch date. Terms and conditions are subject to change prior to the launch date. Feel free to ask if you have any questions.
See you soon!
[YOUR SIGNATURE]
We noticed that you recently [activity done]. We’d like to invite you to our referral program where you can get [rewards] just for referring your friends to our website.
We have also recently improved our program to include more referral options. Now, you can email, tweet, and share your thoughts about our brand on Facebook. To do this, simply [provide instructions].
The best part? Everything is carefully tracked so you can be sure you’ll get your [reward] each time someone you refer makes a purchase at Brand.com.
INVITE YOUR FRIENDS NOW
Questions? Don’t hesitate to ask and someone friendly from our customer care team will get back to you with an answer.
Cheers,
[YOUR SIGNATURE]
You asked for better incentives to invite friends to [Company name]. We heard you! So how about [customized rewards]?
With our new, improved program, you’ll get [customized rewards] for every friend you refer. It’s that easy! We’ve also added other referral options – now you can refer friends through Facebook, Twitter, and other channels.
REFER FRIENDS NOW
If you have any questions at all, please don’t hesitate to reach out!
Best,
[YOUR SIGNATURE]
My name is [Your name] and I’m with [Your company name]. We love your posts on [insert topic that relates to your brand’s purpose]. We believe your [insert a reference to a topic they post about or specific posts] really aligns with our brand’s mission.
That’s why we’d love to invite you to become a part of our Brand Ambassador Program! As an ambassador, you can earn commission-based, cash-reward for each purchase of any product from friends in your social networks.
HOW IT WORKS
Set up your referral account
Share a coupon code with your friends
Your friends receive a 10% discount on a one-time purchase
You earn a 10% commission on your friends’ purchases
The more they buy, the more you earn
JOIN [BRAND’S] AMBASSADOR PROGRAM
If you have any questions – we’d be happy to answer them.
Thank you!
[YOUR SIGNATURE]
Referring friends to [Brand] just got even sweeter! For the entire [month], we’re running a friendly referral competition where our top [Brand] ambassadors will win awesome prizes for helping us spread the word about [products].
We want everyone to really have a chance to win. Our top referrer wins [prize 1], second place wins [prize 2], and third place wins [prize 3]. If you haven’t referred yet, there’s still time!
REFER FRIENDS
Let’s start 2021 off right by spreading the [Brand] love far and wide. Click here to see the leaderboard and get all the details.
Good luck!
[YOUR SIGNATURE]
Sharing is caring, so why not share the [Brand] love with your friends? Spread the word about your favorite [products] and enjoy great discounts for you and your friends.
For every friend that makes a purchase (they must click on the referral link below) you will get 20% OFF your next purchase at Brand.com – your friends will get 10% OFF their first purchase. It’s a win-win!
Forward this link to your friends: referral link
Or share it online: Share on Facebook/ Share on Twitter
Happy sharing!
[YOUR SIGNATURE]
HERE’S WHAT WE KNOW
You like [Brand’s products].
You know people.
HERE’S WHAT WE THINK YOU SHOULD DO
Refer [Brand’s products] to people you know.
Those people place orders.
Those people get a 10% discount on their first order.
You get free [products] each time someone makes a purchase.
The sky’s the limit!
No catch. Just people helping people discover the most [key characteristics of your products].
REFER A FRIEND HERE
Questions? Let us know and we’ll get back to you immediately.
Happy referring!
[YOUR SIGNATURE]
Did you know that you can get account credits for referrals?
Simply share your personal referral code link [referral link] or click the button below to invite your friends from [Brand]’s dashboard. We will give them $** in account credits and reward you with $** for each referral who accumulates $** in billings.
REFER FRIENDS
Here’s the best part: there’s no limit to how many people you can refer.
Happy sharing!
[YOUR SIGNATURE]
Share your love for [Brand/ products] with your friends, and you’ll both get rewarded.
Here’s how it works:
Forward this email to your friends with the referral link below, which will send them a coupon for $** OFF their first purchase of $** or more.
Share the referral offer with your friends on Facebook or Twitter by clicking the icons below.
Every time a friend makes their first purchase, you’ll earn $** cash via PayPal.
The more friends you refer – the more cash you earn!
SHARE: Referral link / Facebook/ Twitter
Go forth and prosper!
[YOUR SIGNATURE]
When you share our name with your friends and family, you’re also helping support a local charity.
For each referral you send our way, we will donate $10 to our current charity. Your name will also be entered into a quarterly drawing – the winner will receive a $*** gift card!
CURRENT CHARITY: [Name of the charity]
Share your referral link to get started: referral link
Show Details
Thank you for your support!
[YOUR SIGNATURE]
Аббревиатура B2C (англ. Business-to-Consumer) относится к взаимоотношениям между организацией и частными лицами.
Аббревиатура B2C (англ. Business-to-Consumer) относится к взаимоотношениям между организацией и частными лицами.
Подготавливая реферальные сообщения электронной почты, имейте в виду, что в нем важна не только суть предложения, но также важен и выбор слов, которыми вы это предложение описываете. Ведь реферальные сообщения – это ваша возможность продать ваши товары или услуги новому клиенту!
Шаблоны электронной почты о новых упоминаниях бренда
Воспользуйтесь особенными шаблонами сообщений электронной почты, чтобы делиться со своими лояльными подписчиками сторонними статьями, в которых упомянут ваш бренд. Хвалитесь замечательным контентом и наращивайте трафик!
Шаблоны писем о предоставлении скидки
Если вы потребитель, ищущий скидку от продавца или поставщика, вам могут пригодиться следующие шаблоны писем с запросом о скидке.
Шаблоны приветственных сообщений электронной почты
Готовые шаблоны приветственных email для e-commerce: улучшайте коммуникацию с клиентами и начните работу эффективно.
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